Arise Bakery Packaging and Web Project
100% gluten-free wholesale bakery located in Arcata, CA
Product Packaging, Shopify Website Design
Industry: Specialty Food, Bread & Bakery, CPG
Arise Bakery Packaging Project
We worked with Arise Bakery to create a label design that was cost effective and also stood out more than their original white label with black text. We went with a black edgy design with a memorable shape that captures attention on the shelves and reflects their bold flavors.
This sleek, black backdrop adorned with custom icons and modern type tell a story of each product's uniqueness. We designed custom icons that let customers identify needs from a distance. From vegan delights to grain-free wonders, the icons guide the consumer through a visual journey, making the packaging easy to understand.
Adding an eco-friendly touch sustainable kraft color introduces warmth and earthiness to the overall aesthetic. It's a nod to the commitment to using wholesome, natural ingredients. The juxtaposition of black and kraft creates a visual harmony, reflecting the balance between bold innovation and organic goodness.
From a local micro-bakery selling at Humboldt Farmers' Markets to gracing the shelves of over 30 Whole Foods Markets across Northern California!
Shopify Website Design
The Arise Bakery Shopify website’s primary goals were to improve sales, increase conversions, and enhance email marketing efforts compared to the previous site. Designed with both functionality and aesthetics in mind, the new website features a clean, modern style that mirrors the bakery’s artisanal and sustainable values. Earthy tones, paired with black and white and natural linocut textures are used throughout the site, creating a warm, welcoming atmosphere for visitors. High-quality images of freshly baked goods take center stage, enticing users to explore the offerings, while clear navigation and streamlined purchasing processes ensure a seamless shopping experience.
Arise Bakery Brand Guide
We helped Arise Bakery with a brand guide that features a linocut-inspired brand pattern and icons that we designed for the site that reflects the handcrafted nature of the bakery. Earthy tones, combined with a minimalist black-and-white palette, create a harmonious balance between rustic and modern aesthetics. This visual identity reinforces the bakery’s commitment to artisanal quality and sustainability, delivering a brand experience that feels both warm and authentic.
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