Ashley's Seafood Branding, Packaging, and Website Design Project
Wildly Traceable Seafood straight from the pristine waters of the Humboldt County and Del Norte region.
Website Design | Brand Design | Product Packaging
Industry: Specialty Food
Core Brand Strategy
Using our brand design strategy, we worked with Ashley's Seafood to build a brand identity rooted in their company values to provide wildly traceable seafood straight from the pristine waters of the Humboldt Del Norte region and a promise to bring you the freshest, sustainably sourced, and wild-caught seafood. From these values, we've revamped their logo, crafted designs for branded materials, product packaging, and a new starter e-commerce website.
Packaging
In the past, consumers found it challenging to differentiate Ashley's Seafood products in a crowded marketplace. We've addressed this issue by introducing a vibrant and hand-drawn approach to their packaging. The colorful packaging reflects the diversity and abundance of the seafood from their region. We've added hierarchy, organization, and a unique color system to their packaging to make it not only visually appealing but also functional. The packaging stands out on the shelf, just like thier sustainably sourced seafood stands out in the market. It's a tactile representation of Ashley's commitment to making your dining experience exceptional.
Logo Design
Ashley Seafood's logo represents the rugged sophisticated of their business with a nod to the pristine waters they fish in. We helped Ashley come up with several variations of the logo as well as a new color system and icons.
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