Hello Seedling Branding and Packaging Project
Hello Seedling was born through the inspiration of the Austrian wildflower meadows and Annelyse the founder wanting to bring that same vibrance to Australia. They produce wildflower seed bombs and floral garden stakes.
Brand Design | Product Packaging | Marketing Materials
Industry: Home and Garden
Core Brand Strategy
As the brand designer for Hello Seedling, our journey began with a profound appreciation for Annelyse's vision—to infuse the vibrant essence of Austrian wildflower meadows into the heart of Australia. Embracing the whimsical and hand-illustrated floral logo, our core brand strategy unfolded, translating the founder's inspiration into a visual language that resonates across every touchpoint.
Logo & Brand Guidelines
The heart of Hello Seedling lies in its logo—a hand-illustrated, whimsical floral emblem. Crafted with meticulous detail, the logo captures the very essence of the Austrian wildflower meadows that inspired Annelyse. It's a blooming testament to Hello Seedling's mission to spread wildflowers and environmental sustainability. We chose bright colors and a very whimsical approach since seed bombs are perfect for kids.
Packaging and Branded Materials
My role as the brand designer extended to various facets of Hello Seedling's visual identity. The packaging became a canvas, mirroring the floral whimsy of the logo and creating an instant connection with the Austrian inspiration. Every piece of branded material echoes the handcrafted, whimsical allure of Hello Seedling, fostering a sense of connection with its Austrian roots.
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