Humboldt Apothecary Branding, Packaging, Marketing, and Website Design Project

A comprehensive line of effects-based tinctures.

Brand Design | Product Packaging | Marketing

Industry: Wellness

Core Brand Strategy

In crafting the brand identity for Humboldt Apothecary, the core strategy aimed to embody holistic wellness with a modern and scientific look. The design seamlessly integrates with their comprehensive line of effects-based tinctures, topicals, and solvent-free tablets, ensuring a visual language that reflects the dependability, consistency, and premium quality of their products. The brand is a testament to the expertise and commitment of herbalists, echoing the award-winning products born in the heart of California.

Voice & Tone:
Humboldt Apothecary speaks a language of herbal sophistication and holistic care, resonating with those seeking the finest in effects-based tinctures. The voice and tone echo trustworthiness, consistency, and a commitment to quality ingredients. From the logo to marketing materials, the language is an invitation to explore the benefits of herbal wellness, celebrating the expertise of herbalists in crafting dependable formulas to meet diverse needs.


  • Shiloh is an exceptional graphic artist for many reasons. She has an outstanding ability to listen to her clients so that she has a clear understanding of the ‘feel’ and ‘personality’ of the brand. That is reflected in the high-quality design that she offers, and her ability to clearly convey the unique qualities of the brand that she’s representing. She is also extremely organized and timely in her delivery of content. Her work is always neat and accurate. I would highly recommend using Graphic Heart for any of your design needs.


Ready to Level Up Your Branding?

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What You Can Expect

  • A Proven Process

    I've worked with over 100 small business owners just like you. I will guide you through my design process that has proven results.

  • A Collaborative Approach

    No one knows your business better than you. I will communicate with you about every step of your design project to ensure you get results you love.

  • Personal Service

    I work as the creative director and project manager on every single design project at Graphic Heart. You can expect personal attention from your actual designer.

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What My Clients Are Saying

  • We won our first million dollar project after Shiloh redesigned our marketing materials. We couldn't be more thrilled!

  • We've gone from around 5,000 monthly visitors to around 30,000 monthly visitors after our website redesign. Shiloh did a great job getting to know our business and adding the right keywords.

  • I've increased my followers from 6k to 24k in 6 months after Shiloh designed my beautiful new brand.

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