Rally Recreation Branding and Website Design Project
Rally Recreation is your neighborhood game center in NorthWest Crossing, Bend, OR offering screen-free fun for all ages. Their vibrant, modern brand fosters community connection through engaging games like ping pong, pool, shuffleboard, and darts. Focused on providing an energetic and inclusive environment, they promote well-being and meaningful social interactions.
Game On! Play. Connect. Belong.
Brand Design | Logo Design | Website Design
Industry: Recreation, Community Entertainment
Core Brand Strategy
Rally Recreation's core brand strategy focuses on fostering community connections through active, screen-free entertainment. The brand is designed to create an inclusive, energetic space where people of all ages can gather and engage in meaningful social interactions. By centering the brand around play and connection, Rally Recreation positions itself as a hub for social engagement, promoting well-being through fun and accessible activities. The modern, approachable design, inspired by games like ping pong and darts, reflects the brand's mission to enhance community life and create lasting memories in a welcoming environment.
The project included: Designing a logo, brand guidelines, crafting designs for branded materials, designing icons, messaging, a postcard, and a starter website.
Logo & Brand Guidelines
The Rally Recreation logo was designed to capture the essence of play and community, with a bold, modern design inspired by a dartboard to symbolize gathering, competition, and fun. The logo features vibrant navy blue and lime green colors, representing energy, connection, and inclusivity. The brand guidelines ensure consistency across all touchpoints, with clear rules for logo usage, typography, color palette, and tone of voice. The branding maintains a clean, approachable aesthetic that aligns with Rally Recreation’s mission to offer a vibrant, screen-free environment, reinforcing their focus on fun, community engagement, and well-being.
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