Rally Recreation Branding and Website Design Project

Rally Recreation is your neighborhood game center in NorthWest Crossing, Bend, OR offering screen-free fun for all ages. Their vibrant, modern brand fosters community connection through engaging games like ping pong, pool, shuffleboard, and darts. Focused on providing an energetic and inclusive environment, they promote well-being and meaningful social interactions.

Game On! Play. Connect. Belong.

Brand Design | Logo Design | Website Design

Industry: Recreation, Community Entertainment

Core Brand Strategy

Rally Recreation's core brand strategy focuses on fostering community connections through active, screen-free entertainment. The brand is designed to create an inclusive, energetic space where people of all ages can gather and engage in meaningful social interactions. By centering the brand around play and connection, Rally Recreation positions itself as a hub for social engagement, promoting well-being through fun and accessible activities. The modern, approachable design, inspired by games like ping pong and darts, reflects the brand's mission to enhance community life and create lasting memories in a welcoming environment.

The project included: Designing a logo, brand guidelines, crafting designs for branded materials, designing icons, messaging, a postcard, and a starter website.

Logo & Brand Guidelines

The Rally Recreation logo was designed to capture the essence of play and community, with a bold, modern design inspired by a dartboard to symbolize gathering, competition, and fun. The logo features vibrant navy blue and lime green colors, representing energy, connection, and inclusivity. The brand guidelines ensure consistency across all touchpoints, with clear rules for logo usage, typography, color palette, and tone of voice. The branding maintains a clean, approachable aesthetic that aligns with Rally Recreation’s mission to offer a vibrant, screen-free environment, reinforcing their focus on fun, community engagement, and well-being.

Quote

“We talked with several local graphic designers about creating a logo and brand identity for our startup business. We decided to go with Shiloh at Graphic Heart Design because from the first meeting, she was enthusiastic about our business vision and extremely knowledgeable about brand strategy. Shiloh has exceeded our expectations in every way. We are thrilled with the logo, color palette, and website that Shiloh created for our business, as well as her timely communication and quick turnaround time. We love her art style and attention to detail, and we highly recommend her to anyone looking for a talented, professional, and extremely knowledgeable graphic designer who produces high-quality work and is easy to work with. We look forward to a continuing relationship with Graphic Heart Design as our business grows and marketing needs change.”
Kate

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What You Can Expect

A Proven Process

I've worked with over 100 small business owners just like you. I will guide you through my design process that has proven results.
A Collaborative Approach

No one knows your business better than you. I will communicate with you about every step of your design project to ensure you get results you love.
Personal Service

I work as the creative director and project manager on every single design project at Graphic Heart. You can expect personal attention from your actual designer.

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What My Clients Are Saying

We've gone from around 5,000 monthly visitors to around 30,000 monthly visitors after our website redesign. Shiloh did a great job getting to know our business and adding the right keywords.
We won our first million dollar project after Shiloh redesigned our marketing materials. We couldn't be more thrilled!
I've increased my followers from 6k to 24k in 6 months after Shiloh designed my beautiful new brand.
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