Spruce Up Home & Style Branding Project
Spruce up home and style has a mobile shop offering vintage housewares and clothing.
Brand Design
Industry: Home Goods, Retail
Core Brand Strategy
As the brand designer for Spruce Up Home and Style, the vision was to infuse a modern and whimsical charm into every aspect of the brand. The centerpiece of our strategy was the logo—a spruce that embodies both the natural and modern the brand stands for. A natural color palette was chosen to evoke a sense of warmth and timelessness, reflecting the vintage treasures that await discovery in the shop.
Logo & Style Guide
The heart of Spruce Up Home and Style lies in the whimsical spruce that adorns its logo. It's not just a symbol; it's a visual story of transformation and renewal. The choice of a modern and playful design captures the essence of discovery—the joy of finding unique pieces for your home and yourself.
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