Viridian Jewelry, Brand Design Project

Viridian Jewelry is a small woman-owned business that designs beaded boho-style jewelry in Sedona, AZ.

Brand Design

Industry: Jewelry, Fashion

Core Brand Strategy

As the brand designer for Viridian Jewelry, the core strategy was to marry trendy, modern fonts with a simple hand-drawn graphic to create a boho-chic style. Rich, bright colors fuse the brand with the vibrant energy of Sedona. My mission was to create a visual narrative that showcases the beauty of the jewelry but also transports customers to the vibrant landscapes and boho vibes that inspire each piece.

Logo & Brand Guide

At the heart of Viridian Jewelry lies a logo that captures the essence of the desert and the free-spirited boho aesthetic. The trendy, clean, modern font grounds the brand in the present, while the simple hand-drawn graphic becomes a visual portal to Sedona's Southwest charm. The chosen colors—rich blue-green, bright yellow, and boho pink—mirror the landscapes and energy of the desert, creating a logo that is not just a mark but a reflection of a lifestyle.


  • Here we go! Super stoked to have my logo done by a stand up lady - Shiloh at Graphic Heart! Thank you! So stoked to keep moving forward in this love of making beautiful things for beautiful people. 


Ready to Level Up Your Branding?

Please fill out the form below and I'll follow up within 48-hrs to discuss the next steps.

What You Can Expect

  • A Proven Process

    I've worked with over 100 small business owners just like you. I will guide you through my design process that has proven results.

  • A Collaborative Approach

    No one knows your business better than you. I will communicate with you about every step of your design project to ensure you get results you love.

  • Personal Service

    I work as the creative director and project manager on every single design project at Graphic Heart. You can expect personal attention from your actual designer.

Get in touch

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What My Clients Are Saying

  • I've increased my followers from 6k to 24k in 6 months after Shiloh designed my beautiful new brand.

  • We won our first million dollar project after Shiloh redesigned our marketing materials. We couldn't be more thrilled!

  • We've gone from around 5,000 monthly visitors to around 30,000 monthly visitors after our website redesign. Shiloh did a great job getting to know our business and adding the right keywords.

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