Graphic Heart Pricing & Service Guide
You've built something worth showing up for.
Design and strategy that put your business first.
You're not just another client and this isn't just another project. Your business has a story that deserves to be beautifully told, and the brand, website, and marketing to back it up.
This guide gives an overview of my services and approach. Every business needs something a little different, and that's exactly how I work. Starting investment ranges are listed for each service, but during our Clarity Call we'll figure out what makes the most sense for you. From there, I'll create a custom proposal tailored to your business.
No handoffs, no surprises, just heart-led work with real strategy behind it.
Web Design
Your website is working for you even when you're not. I build sites that are strategically designed around your brand, optimized for basic SEO, and built so you can actually manage them yourself. Every page is intentional and designed for the visitor's experience, not just aesthetics.
Brand Design
Brand identity is where strategy meets craft. I work with values-driven businesses across consumer packaged goods, hospitality, professional services, wellness, agriculture, and engineering to build visual identities that hold up in the real world. Every brand starts with the strategy. Followed by the design.

Brochure and Service Sites
Starting at $4,500
For service-based businesses and professionals who need a polished, strategic web presence. Built on Squarespace or WordPress, designed to tell your story clearly and guide visitors toward working with you.
What's included
- Up to 6 pages, custom designed to your brand
- Website strategy meeting
- Mobile-responsive design
- Basic on-page SEO
- Image optimization
- Contact and inquiry forms
- Walkthrough for self-management
- 2 rounds of revisions
Timeline: approximately 6 to 8 weeks

Ecommerce Sites
Starting at $7,500
For product-based businesses who need a conversion-focused store built to scale. Shopify is my primary platform for ecommerce. I've recently helped a Shopify client scale past $4M in annual revenue in two years while actively managing their site and email stack.
What's included
- Custom Shopify theme set-up
- Product and collection page setup
- Website strategy meeting
- Payment and shipping configuration
- SEO foundations and image optimization
- App integration recommendations
- Mobile-responsive design
- Walkthrough for self-management
- 2 rounds of revisions
Timeline: approximately 8 to 10 weeks

Custom & Complex Builds
Starting at $9,500
For businesses with specific functionality needs, larger catalogs, multiple integrations, or complex design requirements. Scoped individually after our strategy call.
Timeline: scoped per project

Brand Essentials
Starting at $1,980
A focused brand package for businesses that need a strong, cohesive identity without a full strategy engagement. Clean deliverables, efficient process, and files that work everywhere you need them.
What's included
- Primary logo and alternate mark
- Color palette
- Typography system
- Brand pattern or texture
- Business card design
- Brand style guide (PDF)
- Print-ready and web-ready file package
- 2 rounds of revisions
Timeline: approximately 3 to 4 weeks

Core Brand Kit
Starting at $3,000
For businesses that are established and ready to invest in a complete identity system. Built with intention, executed with craft, and delivered as something you can actually use and hand off.
What's included
- Brand questionnaire and discovery
- Logo suite (primary, secondary, and submark)
- Typography system
- Color palette
- Brand pattern or texture element
- Brand guidelines document
- Brand mockups
- Project management

Signature Brand Strategy + Bespoke Design
Starting at $4,900
A full brand engagement: strategy first, then design built on that foundation. This is for businesses ready to make a serious investment in how they show up, from discovery through final deliverables.
What's included
- Brand strategy workshop
- Competitor and market research
- Positioning and messaging framework
- Primary logo, alternate marks, and submarks
- Full color palette and typography system
- Brand pattern or illustration
- Business card and stationery design
- Social media profile kit
- Comprehensive brand style guide
- Print-ready and web-ready file package
- 3 rounds of revisions
Timeline: approximately 6 to 8 weeks
Marketing
Most designers hand you a beautiful brand and wish you luck. I can stay in the room. Marketing services range from done-for-you Klaviyo email campaigns and landing pages to a full Fractional Creative and Marketing Director retainer for businesses ready for strategic leadership at the highest level.

Email Marketing
$150/hr
Klaviyo setup, campaign strategy, and email design for product-based and service-based businesses. I hold all Klaviyo certifications and am a certified Klaviyo partner. This is not cookie-cutter email. It's designed to sound like you and convert.
Services include
- Klaviyo account setup and migration
- Automated flow strategy and build
- Campaign design and copywriting
- List segmentation
- Template design
- Analytics review and optimization
*can use other email platforms but recommend Klaviyo

Marketing Design
$150/hr
Landing pages, lead magnets, promotional campaigns, and marketing collateral designed to match your brand and convert. For businesses that need strong creative execution on campaigns and launches.
Services include
- Landing page design and build
- Lead magnet design
- Campaign creative
- Promotional materials and digital ads
- Brand-aligned social media templates

Fractional Creative and Marketing Director Retainer
Starting at $2,500/mo
For businesses that need strategic creative and marketing leadership on an ongoing basis, without the overhead of a full-time hire. I work inside your business as your Fractional Creative and Marketing Director, bringing 25 years of brand and marketing experience directly to your team.
What this looks like
- Monthly strategy and planning
- Brand and marketing oversight
- Campaign and launch direction
- Vendor and contractor management
- Email marketing strategy and execution
- Website performance review
- Analytics reporting and recommendations
- On-call creative direction

Graphic Design
$150/hr
From packaging that stops someone mid-aisle to print materials that feel as considered as your brand itself. All graphic design projects are scoped and quoted individually.
Packaging
- Labels
- Hang tags
- Product backers
- Flex pouches
- Mailer boxes
- Welcome boxes
- Custom packaging
Print Design
- Business cards
- Stationery
- Brochures
- Signage
- Thank you cards
- Stickers
Digital and Production
- Illustrations
- Pattern and surface design
- Infographics
- Social media graphics
- Email templates
- Pitch decks
Testimonials
AuthorAdd customer reviews and testimonials to showcase your store's happy customers.
AuthorAdd customer reviews and testimonials to showcase your store's happy customers.
AuthorAdd customer reviews and testimonials to showcase your store's happy customers.
AuthorAdd customer reviews and testimonials to showcase your store's happy customers.
AuthorAdd customer reviews and testimonials to showcase your store's happy customers.
FAQs
What's required to start a project?
A signed contract and 50% deposit are required to hold your spot and begin work. The balance is invoiced at project completion, with the option to split into installments on larger projects.
How do revisions work?
Each package includes a set number of revision rounds, noted per service. Revisions outside of that scope are billed at my hourly rate. I use a structured feedback process so revisions stay focused and efficient.
How will we communicate during the project?
All projects are managed through Dubsado. You'll have a dedicated client portal with your contract, invoices, questionnaires, and project communication in one place. No digging through email threads.
Do you work with businesses outside of Oregon?
Yes. Graphic Heart works with clients across the United States, Australia, and the EU. Everything is handled remotely through video calls and the client portal.
What if I need something that isn't listed here?
Custom scopes are always an option. If you're not sure where to start or have a project that doesn't fit neatly into a package, the Clarity Call is exactly the right first step. No pressure, just a real conversation.
What additional costs might come up?
Project pricing covers professional design and strategy services. It does not include font or image licensing, photography, printing, domain registration, or platform hosting. Any expected third-party costs will be noted in your proposal.
Ready to get started?
The Clarity Call is free, low-pressure, and the best way to figure out if we're the right fit.
Bring your questions.

